Welcome to the Laboratory Series, this will be my journal where I’ll be documenting parts of my process for those who wish to follow along. This is a space where I can have more freedom creatively, improve as a perfume maker and have more direct dialogue with my clients.
The purpose of creating a separate area of my perfume practice through something like this series is to have an outlet where I can keep ideas flowing, work quickly when I’m inspired, and make a lot more perfumes than could reasonably be released and marketed at scale.
I’ve often stopped myself from making batches because I didn’t have a place for them. Releasing a new perfume every couple of months doesn’t really fit my main brand and I don’t think my customers would enjoy being constantly hit over the head with the marketing that would be required.
These factors are what led me to doing this series, where the expectations are set a bit differently.
I hope you’ll enjoy following and smelling along with me over the coming year. Your support allows me to continue.